{"product_id":"luxe-mermaid-cowl-halter-neck-sleeveless-open-back-floor-length-prom-dress","title":"Luxe Mermaid Cowl Halter Neck Sleeveless Open Back Floor Length Prom Dress","description":"\u003cdiv\u003e\n\u003cp\u003e\nThe Luxe Mermaid Cowl Halter Neck Sleeveless Open Back Floor Length Prom Dress is a sophisticated choice for prom, formal events, and red-carpet moments. Designed for women who want a refined, confidence-boosting look, it pairs a contemporary cowl halter neckline with a dramatic open back and a sleek mermaid silhouette.\n\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSilhouette\u003c\/b\u003e: Mermaid cut that hugs the bodice and flares at the hem for a flattering, sculpted shape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNeckline\u003c\/b\u003e: Cowl halter neckline that drapes softly for a modern, elegant neckline.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSleeve Style\u003c\/b\u003e: Sleeveless for clean lines and unrestricted movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBack\u003c\/b\u003e: Open back design adds sumptuous charm without overwhelming the silhouette.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLength\u003c\/b\u003e: Floor-length, long cut ideal for prom and formal occasions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFabric \u0026amp; Draping\u003c\/b\u003e: Flowing fabric with graceful draping creates an opulent and sophisticated look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFit\u003c\/b\u003e: Non-stretch fabric; please refer to the size chart for the best fit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eClosure\u003c\/b\u003e: Open back design (no back zipper or full closure described).\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOccasions\u003c\/b\u003e: Suitable for prom, bridal showers, red-carpet events, upscale parties, masquerade balls, white-tie occasions, and formal guest appearances.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCare \u0026amp; Accessories Note\u003c\/b\u003e: Accessories shown in photos (cape, jacket, gloves, veil, handbag) are not included with the dress.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\nThis dress delivers a timeless, camera-ready look with a figure-skimming silhouette and graceful drape. The open back adds a touch of drama, while the flowing fabric ensures movement feels effortless throughout the evening. Ideal for those seeking a polished, high-impact prom dress or a formal gown for upscale events, it pairs well with delicate jewelry and classic heels. For the best fit, consult the size chart before ordering.\n\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Veloura Dress","offers":[{"title":"US 2 \/ UK 6 \/ EU 32","offer_id":51495132201250,"sku":"FXY6911","price":108.9,"currency_code":"USD","in_stock":true},{"title":"US 4 \/ UK 8 \/ EU 34","offer_id":51495132234018,"sku":"FXY6911","price":108.9,"currency_code":"USD","in_stock":true},{"title":"US 6 \/ UK 10 \/ EU 36","offer_id":51495132266786,"sku":"FXY6911","price":108.9,"currency_code":"USD","in_stock":true},{"title":"US 8 \/ UK 12 \/ EU 38","offer_id":51495132299554,"sku":"FXY6911","price":108.9,"currency_code":"USD","in_stock":true},{"title":"US 10 \/ UK 14 \/ EU 40","offer_id":51495132332322,"sku":"FXY6911","price":108.9,"currency_code":"USD","in_stock":true},{"title":"US 12 \/ UK 16 \/ EU 42","offer_id":51495132365090,"sku":"FXY6911","price":108.9,"currency_code":"USD","in_stock":true},{"title":"US 14 \/ UK 18 \/ EU 44","offer_id":51495132397858,"sku":"FXY6911","price":108.9,"currency_code":"USD","in_stock":true},{"title":"US 16 \/ UK 20 \/ EU 46","offer_id":51495132430626,"sku":"FXY6911","price":108.9,"currency_code":"USD","in_stock":true},{"title":"US 16Plus \/ UK 20 \/ EU 46","offer_id":51495132463394,"sku":"FXY6911","price":108.9,"currency_code":"USD","in_stock":true},{"title":"US 18Plus \/ UK 22 \/ EU 48","offer_id":51495132496162,"sku":"FXY6911","price":108.9,"currency_code":"USD","in_stock":true},{"title":"US 20Plus \/ UK 24 \/ EU 50","offer_id":51495132528930,"sku":"FXY6911","price":108.9,"currency_code":"USD","in_stock":true},{"title":"US 22Plus \/ UK 26 \/ EU 52","offer_id":51495132561698,"sku":"FXY6911","price":108.9,"currency_code":"USD","in_stock":true},{"title":"US 24Plus \/ UK 28 \/ EU 54","offer_id":51495132594466,"sku":"FXY6911","price":108.9,"currency_code":"USD","in_stock":true},{"title":"US 26Plus \/ UK 30 \/ EU 56","offer_id":51495132627234,"sku":"FXY6911","price":108.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/7906\/9730\/files\/Luxe-Mermaid-Cowl-Halter-Neck-Sleeveless-Open-Back-Floor-Length-Prom-Dress_2_2.webp?v=1775399195","url":"https:\/\/www.velouradress.com\/products\/luxe-mermaid-cowl-halter-neck-sleeveless-open-back-floor-length-prom-dress","provider":"Veloura Dress","version":"1.0","type":"link"}