{"product_id":"luxe-mermaid-cowl-halter-neck-sleeveless-open-back-floor-length-prom-dress-1","title":"Modern Mermaid Cowl Halter Neck Sleeveless Open Back Floor Length Prom Dress","description":"\u003cdiv\u003e\n\u003cp\u003e\nA modern prom dress that blends drama and refinement: a mermaid silhouette with a satin-like drape, a cowl halter neckline, and a stunning open back. Designed for prom-goers and other formal occasions, this gown delivers an opulent, sophisticated look with effortless presence.\n\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSilhouette\u003c\/b\u003e: Mermaid shape that hugs curves through the bodice and flares at the hem for a timeless, figure-flattering line.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNeckline\u003c\/b\u003e: Cowl halter neckline offers soft drape and shoulder-baring elegance that photographs beautifully.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBack\u003c\/b\u003e: Open-back design adds a sumptuous, eye-catching focal point while maintaining tasteful sophistication.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFabric \u0026amp; Finish\u003c\/b\u003e: Satin-like fabric with elegant draping and a refined sheen that elevates the overall look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLength\u003c\/b\u003e: Floor-length gown appropriate for prom, bridal events, and other formal settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFit \u0026amp; Stretch\u003c\/b\u003e: Non-stretch fabric with a true-fit silhouette; best chosen via the size chart to ensure comfortable movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eClosure\u003c\/b\u003e: Open-back styling that requires a precise fit for a secure, graceful drape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOccasions\u003c\/b\u003e: Ideal for proms, bridal showers, red-carpet moments, upscale parties, masquerade balls, white-tie events, and formal corporate occasions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWho it’s for\u003c\/b\u003e: Suitable for women, brides, mother of the bride, award recipients, and female family members attending a special night.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAccessories\u003c\/b\u003e: Does not include accessories shown in the picture (dress is shown without cape, jacket, gloves, veil, handbag, etc.).\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\nThis gown stands out by pairing a dramatic silhouette with a refined, satin-like finish, making it versatile for a range of formal moments. The mermaid cut emphasizes an hourglass shape, while the open back creates a striking yet tasteful moment for photos and dances. Because the fabric has no stretch, selecting the correct size via the provided size chart is essential to ensure both comfort and confident movement throughout the event. A simple updo and understated jewelry let the neckline and back take center stage, while a pair of classic heels completes the polished look.\n\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Veloura Dress","offers":[{"title":"US 2 \/ UK 6 \/ EU 32","offer_id":51495122764066,"sku":"FXY6929","price":105.9,"currency_code":"USD","in_stock":true},{"title":"US 4 \/ UK 8 \/ EU 34","offer_id":51495122796834,"sku":"FXY6929","price":105.9,"currency_code":"USD","in_stock":true},{"title":"US 6 \/ UK 10 \/ EU 36","offer_id":51495122829602,"sku":"FXY6929","price":105.9,"currency_code":"USD","in_stock":true},{"title":"US 8 \/ UK 12 \/ EU 38","offer_id":51495122862370,"sku":"FXY6929","price":105.9,"currency_code":"USD","in_stock":true},{"title":"US 10 \/ UK 14 \/ EU 40","offer_id":51495122895138,"sku":"FXY6929","price":105.9,"currency_code":"USD","in_stock":true},{"title":"US 12 \/ UK 16 \/ EU 42","offer_id":51495122927906,"sku":"FXY6929","price":105.9,"currency_code":"USD","in_stock":true},{"title":"US 14 \/ UK 18 \/ EU 44","offer_id":51495122960674,"sku":"FXY6929","price":105.9,"currency_code":"USD","in_stock":true},{"title":"US 16 \/ UK 20 \/ EU 46","offer_id":51495122993442,"sku":"FXY6929","price":105.9,"currency_code":"USD","in_stock":true},{"title":"US 16Plus \/ UK 20 \/ EU 46","offer_id":51495123026210,"sku":"FXY6929","price":105.9,"currency_code":"USD","in_stock":true},{"title":"US 18Plus \/ UK 22 \/ EU 48","offer_id":51495123058978,"sku":"FXY6929","price":105.9,"currency_code":"USD","in_stock":true},{"title":"US 20Plus \/ UK 24 \/ EU 50","offer_id":51495123091746,"sku":"FXY6929","price":105.9,"currency_code":"USD","in_stock":true},{"title":"US 22Plus \/ UK 26 \/ EU 52","offer_id":51495123124514,"sku":"FXY6929","price":105.9,"currency_code":"USD","in_stock":true},{"title":"US 24Plus \/ UK 28 \/ EU 54","offer_id":51495123157282,"sku":"FXY6929","price":105.9,"currency_code":"USD","in_stock":true},{"title":"US 26Plus \/ UK 30 \/ EU 56","offer_id":51495123190050,"sku":"FXY6929","price":105.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/7906\/9730\/files\/Modern-Mermaid-Cowl-Halter-Neck-Sleeveless-Open-Back-Floor-Length-Prom-Dres_2_2.webp?v=1775398854","url":"https:\/\/www.velouradress.com\/products\/luxe-mermaid-cowl-halter-neck-sleeveless-open-back-floor-length-prom-dress-1","provider":"Veloura Dress","version":"1.0","type":"link"}