{"product_id":"lovely-mermaid-sweetheart-neck-sleeveless-ruched-back-floor-length-evening-dress","title":"Lovely Mermaid Sweetheart Neck Sleeveless Ruched Back Floor Length Evening Dress","description":"\u003cdiv\u003e\n\u003cp\u003e\nLovely Mermaid Sweetheart Neck Sleeveless Ruched Back Floor Length Evening Dress is a figure-skimming gown designed for women seeking a dramatic, elegant look at formal occasions. The combination of a romantic sweetheart neckline, sleeveless bodice, and a textured ruched back delivers timeless appeal with a modern silhouette.\n\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eMermaid silhouette\u003c\/b\u003e: Follows the natural curves through the bodice and hips, flaring at the hem for a striking, floor-skimming profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSweetheart neckline\u003c\/b\u003e: Soft, romantic shape that enhances the décolletage while remaining flattering across all bust sizes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSleeveless design\u003c\/b\u003e: Clean, elegant shoulder line ideal for formal events and warm evenings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRuched back\u003c\/b\u003e: Textured detailing that adds depth and visual interest while helping create a smooth silhouette.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFloor-length\u003c\/b\u003e: Classic length that exudes sophistication and pairs beautifully with statement heels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHidden zipper closure\u003c\/b\u003e: Secure, discreet fastening that preserves a seamless front silhouette.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNon-stretch fabric\u003c\/b\u003e: Structured drape maintains its shape throughout the event for a consistently polished look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVersatile occasion wear\u003c\/b\u003e: Suitable for bridal showers, red-carpet moments, masquerade balls, white-tie galas, proms, homecomings, and mother-of-the-bride appearances.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSize chart guidance\u003c\/b\u003e: Please refer to the provided size chart to select your best fit, as fabric has no stretch and fit relies on accurate measurements.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\nThis dress offers a flattering, confidence-boosting silhouette that suits a wide range of formal occasions. The mermaid cut emphasizes curves with a tailored bodice and a dramatic flare, while the sweetheart neckline provides a romantic touch. The ruched back adds texture and light-catching detail that photographs beautifully, especially under evening lighting. With a clean zipper closure and a non-stretch fabric, it maintains a polished, runway-ready line from entrance to exit. Ideal for guests at weddings, gala attendees, award recipients, and family members of the couple, it pairs with metallic or neutral accessories to create a complete, elegant look. Accessories shown in pictures are not included.\n\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Veloura Dress","offers":[{"title":"US 2 \/ UK 6 \/ EU 32","offer_id":51496280752418,"sku":"FXY5276","price":115.99,"currency_code":"USD","in_stock":true},{"title":"US 4 \/ UK 8 \/ EU 34","offer_id":51496280785186,"sku":"FXY5276","price":115.99,"currency_code":"USD","in_stock":true},{"title":"US 6 \/ UK 10 \/ EU 36","offer_id":51496280817954,"sku":"FXY5276","price":115.99,"currency_code":"USD","in_stock":true},{"title":"US 8 \/ UK 12 \/ EU 38","offer_id":51496280850722,"sku":"FXY5276","price":115.99,"currency_code":"USD","in_stock":true},{"title":"US 10 \/ UK 14 \/ EU 40","offer_id":51496280883490,"sku":"FXY5276","price":115.99,"currency_code":"USD","in_stock":true},{"title":"US 12 \/ UK 16 \/ EU 42","offer_id":51496280916258,"sku":"FXY5276","price":115.99,"currency_code":"USD","in_stock":true},{"title":"US 14 \/ UK 18 \/ EU 44","offer_id":51496280949026,"sku":"FXY5276","price":115.99,"currency_code":"USD","in_stock":true},{"title":"US 16 \/ UK 20 \/ EU 46","offer_id":51496280981794,"sku":"FXY5276","price":115.99,"currency_code":"USD","in_stock":true},{"title":"US 16Plus \/ UK 20 \/ EU 46","offer_id":51496281014562,"sku":"FXY5276","price":115.99,"currency_code":"USD","in_stock":true},{"title":"US 18Plus \/ UK 22 \/ EU 48","offer_id":51496281047330,"sku":"FXY5276","price":115.99,"currency_code":"USD","in_stock":true},{"title":"US 20Plus \/ UK 24 \/ EU 50","offer_id":51496281080098,"sku":"FXY5276","price":115.99,"currency_code":"USD","in_stock":true},{"title":"US 22Plus \/ UK 26 \/ EU 52","offer_id":51496281112866,"sku":"FXY5276","price":115.99,"currency_code":"USD","in_stock":true},{"title":"US 24Plus \/ UK 28 \/ EU 54","offer_id":51496281145634,"sku":"FXY5276","price":115.99,"currency_code":"USD","in_stock":true},{"title":"US 26Plus \/ UK 30 \/ EU 56","offer_id":51496281178402,"sku":"FXY5276","price":115.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/7906\/9730\/files\/Lovely-Mermaid-Sweetheart-Neck-Sleeveless-Ruched-Back-Floor-Length-Evening-Dress_1_2.webp?v=1775430628","url":"https:\/\/www.velouradress.com\/products\/lovely-mermaid-sweetheart-neck-sleeveless-ruched-back-floor-length-evening-dress","provider":"Veloura Dress","version":"1.0","type":"link"}