{"product_id":"cross-strap-ruched-mermaid-sweetheart-sleeveless-open-back-floor-length-female-prom-dress","title":"Cross Strap Ruched Mermaid Sweetheart Sleeveless Open Back Floor Length Female Prom Dress","description":"\u003cdiv\u003e\n\u003cp\u003eThe Cross Strap Ruched Mermaid Sweetheart Sleeveless Open Back Prom Dress is a bold yet elegant choice for women seeking a standout formal look for prom, weddings, and upscale events. Its fitted mermaid silhouette, textured ruching, and dramatic open back combine contemporary styling with classic drama.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSilhouette\u003c\/b\u003e: Mermaid cut that hugs curves and flares softly toward the hem for a sleek, stage-ready shape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNeckline\u003c\/b\u003e: Cross-strap sweetheart neckline adds a distinctive, modern touch while framing the décolletage beautifully.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFabric \u0026amp; Texture\u003c\/b\u003e: Non-stretch fabric with all-over ruching creates flattering texture and smooth lines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBack \u0026amp; Straps\u003c\/b\u003e: Sleeveless design with an open back for a subtle, sophisticated allure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLength\u003c\/b\u003e: Floor-length style appropriate for formal settings, ceremonies, and dances.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eClosures\u003c\/b\u003e: Secure center-back zipper ensures a clean silhouette and reliable fit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIntended Wearers\u003c\/b\u003e: Designed for women, including brides, award recipients, and female guests attending formal occasions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOccasions\u003c\/b\u003e: Ideal for prom, bridal showers, red carpet events, upscale parties, masquerade balls, white-tie events, and other formal gatherings.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis dress helps you make a confident entrance on big nights: the mermaid shape flatters the waist and hips, ruching adds visual texture to skim imperfections, and the open back delivers a refined dose of glamour without overpowering the look. The sleeveless design keeps things comfortable in warm venues, while the floor-length cut maintains a polished, ceremony-appropriate presence. A clean zipper closure provides a secure fit from arrival to curtain call, and the bold sweetheart cross-strap neckline sets this dress apart from more conventional prom gowns. For completion, pair with understated jewelry and a sleek clutch to let the dress shine. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Veloura Dress","offers":[{"title":"US 2 \/ UK 6 \/ EU 32","offer_id":51494648906018,"sku":"FXY7550","price":127.9,"currency_code":"USD","in_stock":true},{"title":"US 4 \/ UK 8 \/ EU 34","offer_id":51494648938786,"sku":"FXY7550","price":127.9,"currency_code":"USD","in_stock":true},{"title":"US 6 \/ UK 10 \/ EU 36","offer_id":51494648971554,"sku":"FXY7550","price":127.9,"currency_code":"USD","in_stock":true},{"title":"US 8 \/ UK 12 \/ EU 38","offer_id":51494649004322,"sku":"FXY7550","price":127.9,"currency_code":"USD","in_stock":true},{"title":"US 10 \/ UK 14 \/ EU 40","offer_id":51494649037090,"sku":"FXY7550","price":127.9,"currency_code":"USD","in_stock":true},{"title":"US 12 \/ UK 16 \/ EU 42","offer_id":51494649069858,"sku":"FXY7550","price":127.9,"currency_code":"USD","in_stock":true},{"title":"US 14 \/ UK 18 \/ EU 44","offer_id":51494649102626,"sku":"FXY7550","price":127.9,"currency_code":"USD","in_stock":true},{"title":"US 16 \/ UK 20 \/ EU 46","offer_id":51494649135394,"sku":"FXY7550","price":127.9,"currency_code":"USD","in_stock":true},{"title":"US 16Plus \/ UK 20 \/ EU 46","offer_id":51494649168162,"sku":"FXY7550","price":127.9,"currency_code":"USD","in_stock":true},{"title":"US 18Plus \/ UK 22 \/ EU 48","offer_id":51494649200930,"sku":"FXY7550","price":127.9,"currency_code":"USD","in_stock":true},{"title":"US 20Plus \/ UK 24 \/ EU 50","offer_id":51494649233698,"sku":"FXY7550","price":127.9,"currency_code":"USD","in_stock":true},{"title":"US 22Plus \/ UK 26 \/ EU 52","offer_id":51494649266466,"sku":"FXY7550","price":127.9,"currency_code":"USD","in_stock":true},{"title":"US 24Plus \/ UK 28 \/ EU 54","offer_id":51494649299234,"sku":"FXY7550","price":127.9,"currency_code":"USD","in_stock":true},{"title":"US 26Plus \/ UK 30 \/ EU 56","offer_id":51494649332002,"sku":"FXY7550","price":127.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/7906\/9730\/files\/Cross-Strap-Ruched-Mermaid-Sweetheart-Sleeveless-Open-Back-Floor-Length-Prom-Dress_1.webp?v=1775386305","url":"https:\/\/www.velouradress.com\/products\/cross-strap-ruched-mermaid-sweetheart-sleeveless-open-back-floor-length-female-prom-dress","provider":"Veloura Dress","version":"1.0","type":"link"}