{"product_id":"cowl-neck-sleeveless-mermaid-classic-off-the-shoulder-floor-length-prom-dress-hot-sale-for-women","title":"Cowl Neck Sleeveless Mermaid Classic Off the shoulder Floor Length Prom Dress Hot Sale For Women","description":"\u003cdiv\u003e\n\u003cp\u003e\nElegant, floor-length prom dress with a cowl neck and off-the-shoulder silhouette, designed for women who want timeless glamour with a modern edge. The mermaid cut hugs the curves and flares at the hem for a statuesque, red-carpet-ready presence at formal events.\n\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSilhouette\u003c\/b\u003e: Mermaid shape that hugs the curves and flares at the hem for dramatic, photographic movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNeckline \u0026amp; Shoulder Detail\u003c\/b\u003e: Cowl neck paired with an off-the-shoulder design to softly frame the shoulders.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSleeves\u003c\/b\u003e: Sleeveless construction for a sleek line and comfortable wear in warm venues.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBack Design\u003c\/b\u003e: Open back with backless styling that adds a touch of allure while staying elegant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLength\u003c\/b\u003e: Floor-length gown that creates a formal, elongated silhouette.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFabric \u0026amp; Fit\u003c\/b\u003e: Non-stretch fabric chosen for a structured drape and refined silhouette.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCare \u0026amp; Maintenance\u003c\/b\u003e: Dry clean or hand wash; do not machine wash; wash separately; low iron; steam ironing; store in a shaded, dry place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOccasions \u0026amp; Fit Guidance\u003c\/b\u003e: Ideal for bridal showers, red-carpet events, upscale parties, and formal weddings; please refer to the provided size chart to select the best fit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWhat's Included\u003c\/b\u003e: Dress only — accessories shown in photos are not included.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\nThis dress offers a refined, timeless aesthetic with a contemporary edge. The combination of the cowl neck, off-the-shoulder detail, and mermaid silhouette creates a flattering hourglass look, while the floor-length cut ensures a commanding presence on the dance floor or at the ceremony. The backless design adds subtle drama without sacrificing elegance, making it suitable for proms, weddings, award ceremonies, and upscale events. For the best results, choose your size according to the size chart and consider how the non-stretch fabric will drape through movement and long wear.\n\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Veloura Dress","offers":[{"title":"US 2 \/ UK 6 \/ EU 32","offer_id":51511174168866,"sku":"FXY3054-1","price":97.99,"currency_code":"USD","in_stock":true},{"title":"US 4 \/ UK 8 \/ EU 34","offer_id":51511174201634,"sku":"FXY3054-1","price":97.99,"currency_code":"USD","in_stock":true},{"title":"US 6 \/ UK 10 \/ EU 36","offer_id":51511174234402,"sku":"FXY3054-1","price":97.99,"currency_code":"USD","in_stock":true},{"title":"US 8 \/ UK 12 \/ EU 38","offer_id":51511174267170,"sku":"FXY3054-1","price":97.99,"currency_code":"USD","in_stock":true},{"title":"US 10 \/ UK 14 \/ EU 40","offer_id":51511174299938,"sku":"FXY3054-1","price":97.99,"currency_code":"USD","in_stock":true},{"title":"US 12 \/ UK 16 \/ EU 42","offer_id":51511174332706,"sku":"FXY3054-1","price":97.99,"currency_code":"USD","in_stock":true},{"title":"US 14 \/ UK 18 \/ EU 44","offer_id":51511174365474,"sku":"FXY3054-1","price":97.99,"currency_code":"USD","in_stock":true},{"title":"US 16 \/ UK 20 \/ EU 46","offer_id":51511174398242,"sku":"FXY3054-1","price":97.99,"currency_code":"USD","in_stock":true},{"title":"US 16Plus \/ UK 20 \/ EU 46","offer_id":51511174431010,"sku":"FXY3054-1","price":97.99,"currency_code":"USD","in_stock":true},{"title":"US 18Plus \/ UK 22 \/ EU 48","offer_id":51511174463778,"sku":"FXY3054-1","price":97.99,"currency_code":"USD","in_stock":true},{"title":"US 20Plus \/ UK 24 \/ EU 50","offer_id":51511174496546,"sku":"FXY3054-1","price":97.99,"currency_code":"USD","in_stock":true},{"title":"US 22Plus \/ UK 26 \/ EU 52","offer_id":51511174529314,"sku":"FXY3054-1","price":97.99,"currency_code":"USD","in_stock":true},{"title":"US 24Plus \/ UK 28 \/ EU 54","offer_id":51511174562082,"sku":"FXY3054-1","price":97.99,"currency_code":"USD","in_stock":true},{"title":"US 26Plus \/ UK 30 \/ EU 56","offer_id":51511174594850,"sku":"FXY3054-1","price":97.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/7906\/9730\/files\/CowlNeckSleevelessMermaidClassicOfftheshoulderFloorLengthPromDressHotSaleForWomen_1.webp?v=1775831464","url":"https:\/\/www.velouradress.com\/products\/cowl-neck-sleeveless-mermaid-classic-off-the-shoulder-floor-length-prom-dress-hot-sale-for-women","provider":"Veloura Dress","version":"1.0","type":"link"}