{"product_id":"airy-ballgown-sweetheart-ruffled-strap-open-back-floor-length-for-adults-prom-dress","title":"Airy Ballgown Sweetheart Ruffled Strap Open Back Floor Length For Adults Prom Dress","description":"\u003cdiv\u003e\n\u003cp\u003e\nThis airy ballgown prom dress captures timeless elegance with modern details, ideal for adult women attending prom, formal events, or special celebrations. A sweetheart neckline, ruffled straps, and an open back come together in a floor-length silhouette that moves beautifully from ceremony to dance floor.\n\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSilhouette\u003c\/b\u003e: Airy ballgown with a smooth, floor-length drape that creates graceful movement as you walk or twirl.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNeckline\u003c\/b\u003e: Sweetheart necklinefor a flattering décolletage with a soft, feminine curve.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eStraps\u003c\/b\u003e: Ruffled straps add texture and subtle volume for added visual interest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBack\u003c\/b\u003e: Open back design delivers a tasteful, glam touch without overwhelming the look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDetailing\u003c\/b\u003e: High slit accents provide light allure and ease of movement on the dance floor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eClosure\u003c\/b\u003e: Invisible center-back zipper ensures a secure, seamless fit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFabric\u003c\/b\u003e: Lightweight, non-stretch fabric that holds a structured drape and smooth surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLength\u003c\/b\u003e: Floor-length design that pairs well with a range of heel heights for formal events.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOccasions\u003c\/b\u003e: Perfect for prom, bridal showers, red-carpet moments, upscale parties, masquerade balls, and white-tie or formal events.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFit \u0026amp; Care\u003c\/b\u003e: Please refer to the provided size chart for the best fit; non-stretch fabric means careful packing and gentle cleaning help maintain the dress’s shape.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\nThis dress addresses the desire for an elegant, photo-ready look that remains comfortable to wear through lengthy events. The combination of a romantic sweetheart neckline, textured straps, and an open back creates a balanced aesthetic—refined enough for formal settings while still offering an eye-catching, contemporary edge. The structured drape and secure zipper make dressing straightforward, and the high slit adds confident movement for guests who want to shine on the floor. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Veloura Dress","offers":[{"title":"US 2 \/ UK 6 \/ EU 32","offer_id":51494459212066,"sku":"FXY7859","price":129.9,"currency_code":"USD","in_stock":true},{"title":"US 4 \/ UK 8 \/ EU 34","offer_id":51494459244834,"sku":"FXY7859","price":129.9,"currency_code":"USD","in_stock":true},{"title":"US 6 \/ UK 10 \/ EU 36","offer_id":51494459277602,"sku":"FXY7859","price":129.9,"currency_code":"USD","in_stock":true},{"title":"US 8 \/ UK 12 \/ EU 38","offer_id":51494459310370,"sku":"FXY7859","price":129.9,"currency_code":"USD","in_stock":true},{"title":"US 10 \/ UK 14 \/ EU 40","offer_id":51494459343138,"sku":"FXY7859","price":129.9,"currency_code":"USD","in_stock":true},{"title":"US 12 \/ UK 16 \/ EU 42","offer_id":51494459375906,"sku":"FXY7859","price":129.9,"currency_code":"USD","in_stock":true},{"title":"US 14 \/ UK 18 \/ EU 44","offer_id":51494459408674,"sku":"FXY7859","price":129.9,"currency_code":"USD","in_stock":true},{"title":"US 16 \/ UK 20 \/ EU 46","offer_id":51494459441442,"sku":"FXY7859","price":129.9,"currency_code":"USD","in_stock":true},{"title":"US 16Plus \/ UK 20 \/ EU 46","offer_id":51494459474210,"sku":"FXY7859","price":129.9,"currency_code":"USD","in_stock":true},{"title":"US 18Plus \/ UK 22 \/ EU 48","offer_id":51494459506978,"sku":"FXY7859","price":129.9,"currency_code":"USD","in_stock":true},{"title":"US 20Plus \/ UK 24 \/ EU 50","offer_id":51494459539746,"sku":"FXY7859","price":129.9,"currency_code":"USD","in_stock":true},{"title":"US 22Plus \/ UK 26 \/ EU 52","offer_id":51494459572514,"sku":"FXY7859","price":129.9,"currency_code":"USD","in_stock":true},{"title":"US 24Plus \/ UK 28 \/ EU 54","offer_id":51494459605282,"sku":"FXY7859","price":129.9,"currency_code":"USD","in_stock":true},{"title":"US 26Plus \/ UK 30 \/ EU 56","offer_id":51494459638050,"sku":"FXY7859","price":129.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/7906\/9730\/files\/Airy-Ballgown-Sweetheart-Ruffled-Strap-Open-Back-Floor-Length-Prom-Dress_1.webp?v=1775380693","url":"https:\/\/www.velouradress.com\/products\/airy-ballgown-sweetheart-ruffled-strap-open-back-floor-length-for-adults-prom-dress","provider":"Veloura Dress","version":"1.0","type":"link"}